Central Entity
The IWD Miami site is organized around a single central entity: Florida Multi-Trade Home Services Contractor. All silos, services, articles, and entity hubs reference this central entity via consistent schema @id URIs anchored at ../#business (the Organization), ../#founder (the Person), and ../#website (the WebSite).
The 8 Macro-Silos
IWD Miami operates eight in-house trades, each represented as a macro-silo with its own hub, services, and editorial coverage:
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Construction & Remodeling
28+ services: new construction, additions, ADU builders, basement finishing, custom homes, custom kitchens, design-build, drywall, framing, second-story additions, whole-home renovations. Governed by Florida Building Code and supervised under FL contractor license.
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Roofing & Siding
22+ services: asphalt shingle, cedar shake, metal roofing, flat roofing, gutter installation, gutter guards, gutter repair, roof leak prevention, James Hardie siding, vinyl siding, roof inspection, roof leak repair, roof replacement, storm damage repair, window installation.
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HVAC & Heating
22+ services: heat pump installation (high-efficiency), ductless mini-split, ducted heat pump, boiler installation, central AC, furnace installation/repair, AC maintenance, AC repair, duct installation/cleaning/sealing, geothermal heat pump, emergency HVAC service.
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Plumbing
20+ services: emergency plumbing, drain cleaning, hydro-jetting, leak detection, pipe repair, repiping (PEX/copper), burst pipe repair, frozen pipe repair, sewer line repair (trenchless CIPP), sump pump installation/repair, water heater installation, well pump services, gas line services. Governed by Florida Energy Code.
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Electrical
18+ services: 200A panel upgrade, EV charger installation (Tesla Wall Connector, level 2), standby generators (Generac, Kohler), generator installation/maintenance, electrical repair, electrical inspection, knob-and-tube removal, home rewiring, smart home installation, lighting installation, recessed lighting. Governed by Florida Fire Prevention Code.
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Energy & Insulation
14+ services: Florida Energy insulation, attic insulation, basement insulation, blown cellulose, spray foam, mineral wool, air sealing, ENERGY STAR windows, home energy assessment (HEA), weatherstripping, asbestos removal.
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Outdoor & Exterior
12+ services: deck building, deck repair, patio construction, fence installation, hardscaping, landscaping, exterior painting, storm cleanup, retaining walls.
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Specialty & Interior
6+ services: hardwood floor refinishing, flooring installation, handyman services, interior painting, tile installation, smart home integration.
Entity Hubs
10 entity hubs anchor the Knowledge Graph signals across the site. Each entity has a single canonical URL with schema @id referenced by every article, service page, and other entity that mentions it:
Codes
People (E-E-A-T)
- Kevin Sullivan — Founder, Lead General Contractor. FL contractor license Class 1 · FL home improvement license · Florida Energy HPC.
- Pedro Batista — Editorial Lead. Authors editorial articles on Florida Energy, federal credits, FL codes, contractor verification.
Reference Pages
- Credentials — IWD Miami's verifiable licenses, registrations, and certifications with official lookup URLs.
- Glossary — 60+ Florida home improvement terms defined.
- About — Company background, mission, founding history.
- Contact — Quote request form and direct contact.
Editorial Blog
The IWD Miami Editorial publishes long-form Florida contractor guidance — 120+ articles covering Florida Energy rebates, federal credits, FL codes, contractor verification, high-efficiency heat pumps, ADUs, kitchen/bath remodels, sewer line repair, and more. Authored by Pedro Batista with project supervision input from Kevin Sullivan.
Geographic Coverage
351 Florida municipalities served via dedicated city + service pages at /locations/. Programmatic city × service pages provide localized search-ready entry points for queries like "heat pump installation [city] ma" — each linking back to the central entity and silo hub.
Semantic Architecture
Every page on the site participates in a shared @graph via consistent schema @id URIs:
../#business— the Organization (referenced by every page as publisher)../#founder— Kevin Sullivan, the Person (referenced as author/founder)../#website— the WebSite (isPartOf on every page)../programs/florida-energy/#entity, etc. — each entity hub anchors its own ID
This @id continuity is what builds the Knowledge Graph signal: search engines crawl multiple pages, recognize the consistent entity references, and assemble a unified entity profile in the Google Knowledge Graph and equivalents in Bing, Yandex, and AI Search engines.